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Birds of a Feather Shop Together

 
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PostPosted: Tue 12:20, 10 Dec 2013    Post subject: Birds of a Feather Shop Together

Birds of a Feather Shop Together
It's not too radical to claim that people are more like their friends than they are like other people that fit their demographic or psychographic makeup. Social psychology has shown that people tend to develop relationships with those that have similar interests to them, transcending demographics and psychographics. And those that have a strong relationship with each other have the capacity to influence each others' behavior.
Marketers traditionally have put consumers into various buckets in order to compartmentalize and therefore easily learn and make assumptions about them. These marketers lack the Holy Grail socialgraphic information: friend connections and relationship information amongst their consumers.
When it comes to targeting people based on their psychographics and interests,[url=http://www.sport.fr/smartphones/moncler.asp]moncler pas cher[/url], politicians, especially, have been highly successful. If John S. subscribes to Guns Ammo magazine, he might be very open to a message from a progun candidate despite living in an area where the vast majority of inhabitants strongly support a ban on guns. This type of psychographic targeting is more successful than targeting purely on demographics psychographic targeting is not as broad and can be more descriptive. Thus, John's interests in one area is a good predictor of what he might buy in another area, independent of the behavior of those within his demographic bucket.
A more powerful predictor of John's purchasing behavior is what his friends are doing and buying. For instance, people interested in wine tend to hang out with people who also are interested in wine. And if a company is pitching a product, its best prospects are the friends of its current consumers: a golden leads list.
A study by Shawndra Hill, now Assistant Professor of Operations and Information Management at the University of Pennsylvania, shows a very strong correlation among friends purchasing the same items. This intuitively makes sense: one cannot pick his demographic makeup, but can and does pick his own friends, often based on similarity in attitudes, values, interests, and personality. This similarity leads to similar behavior and buying patterns amongst those friends.
The problem for marketers and companies is knowing who someone is friends with since few companies have access to the social graph of their consumers. But companies with access can leverage that information for better targeting. By better targeting consumers, companies can cut down on advertisements, spam, and harassment to consumers and create a world with more relevance, consumer happiness, and better use of everyone's time.
Companies with this information include telecom providers, social networks, webmail and IM clients, and search aggregators. As one's social graph becomes a commoditized way to do better targeting, these companies (and others) will become increasingly valuable.
Telecom providers have great social graph data. They know who often calls each other an accurate representation of one's social graph. most people tend to call their mom on Mother's Day).
Similarly, free webmail clients (Gmail, Hotmail) and IM chat clients (AIM, Yahoo) have a gigantic social graph of everyone that communicates with each other. In the future, this social graph data can be used to change the way these webmail and IM clients display ads based on the behavior and activity of one's social graph.
Online social networks have a good idea of who people know and the extent of their relationships. They could partner with retailers to better pitch products based on what peoples' friends are doing. Facebook already does this with Social Ads (and is what they attempted to do with Beacon).
Search aggregators, such as Google and Rapleaf [disclosure: I am an employee of Rapleaf], aggregate public connections data from thousands of blogs, forums, social networks, discussion boards, and more. These aggregators can enable marketers to better understand their consumers and provide a more customized experience and product recommendations based on the consumers' friends' interests and buying behavior. Companies that really want to better serve their consumers with a more customized experience can leverage these friend maps effectively.
It turns out that the obvious is true: birds of a feather really do shop together.
All the points made are valid; I agree with Daniel that there are some commonalities of product usage within a social network, but it does not apply completely. It probably works better for some products than others where referrals are more impactful or where there is benefit to having shared product usage think MCI's "friends and family;" fashion and home or personal services too.
There remains an issue with this as with other psychographic and custom models the challenge of targeting beyond your known population. Demographics continue to be used pervasively because they are tied to geography and readily available at that level and the household level. Psychographics and socialgraphics can work well for the people you have the information on, but they are difficult to model to the broader population and to the ground. Psychographic history shows the changes made to leverage demographics to target those broader populations; Yankelovich MindBase for example.
Perhaps socialgraphics can solve that problem as more of us connect online and data about us is in a usable format for analysis. With over 200M people on Facebook, we are on our way. The questions will be can we do it cost effectively and are there enough end user marketers who get it and have the ability to leverage it. I suspect the question is definitely yes for the larger, more sophisticated brands, but will this ever make it into the mainstream?
I agree with Daniel about there being overlap between psychographic and socialgraphic targeting. It's probably also safe to say that while you and your friends may have notable differences in likes and dislikes of certain things (music, style, food), there are likely more similarities than differences which is why this overlap exists psychographics can inform, to some extent, who one may be inclined to befriend (think eHarmony). And it's a wellknown fact that people are more likely to purchase items that are recommended by others, most especially their friends.
I completely agree, also, that, in theory, there's a huge business opportunity for companies with the socialgraphic data. BUT, what will be interesting is the consumer reaction to leveraging this data. To date, it's been outrage over a violation of privacy. However, the same people who are outraged about their privacy being violated are often the ones complaining about being bombarded with advertising (which might indicate it's not RELEVANT advertising). It seems to me these two perspectives are in conflict. Sharing a little data about yourself would bring you more relevant information. Guidelines can be put in place (those that don't already exist that is) to further protect people from anything terrible happening as a result of sharing information. Furthermore, in my opinion, if someone's that worried about privacy, they better start making plans to get off the grid because whatever illusion of privacy they have is probably much further from reality than they realize.
It makes perfect sense that study by Shawndra Hill shows a very strong correlation among friends purchasing the same items because not only is there communication and awareness of certain products and services among friends but, importantly in many cases there is similar ability to purchase items of the same price range. For example, if you ask a friend to recommend a great handbag for this season you would probably buy the handbag if you could afford it because they recommended it for you and they know you better than the Amazon recommendation engine. The importance of human interaction is still critical even in today's digital marketplace.
This is a very interesting posting on a highly relevant topic, but there does appear to be some confusion here between what is psychographic targeting and what is sociographic. If you and your friends have similar interests, then that is basically a kind of psychographic targeting. If your friends have a very different psychological makeup than you, then, yes, using your relationship to them to target would be truly sociographic rather than psychographic, but would it be very successful? We all have many friends who are quite different from us (one of my best friends growing up was a huge Duran Duran fan while I was into Iron Maiden) which is great for having an interesting dinner party but I do wonder if it helps that much with marketing? I would love to see some figures on this.


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PostPosted: Sun 11:37, 15 Dec 2013    Post subject:

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Because of this sad fact I really cried for a winter -- no matter how much I wanted to be with him, how much he love me, we can not be together! He to his responsibility, I to my faith. And then how we will not compromise, who will not go one step beyond...


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PostPosted: Wed 20:31, 18 Dec 2013    Post subject:

49 year old Liu Yuanwei, son Liu Zhaoming go after he was diagnosed with uremia, now every two days to Zhuanghe city hospital for dialysis time.
"my son, three years without contact with family, his 83 year old grandmother and we all hope he can go home as soon as possible......" The 49 year old Liu Yuanwei, son Liu Zhaoming go after he was diagnosed with uremia, now every two days to Zhuanghe city hospital for dialysis time. Since the illness,[link widoczny dla zalogowanych], Liu Yuanwei body go from bad to worse, and he thought the son mood but increasingly thick. "My biggest dream, is to be able to go to see a son again, I miss him! "Liu Yuanwei said wistfully.
online girlfriend by his family against
Liu Yuanwei live in Dalian Zhuanghe Wu Lu Zhen, is a farmer genuine, under the knee had a son,[link widoczny dla zalogowanych], his name is Liu Zhaoming, this year 25 years old, junior high school after graduation to work in Dalian shipyard. After working for a period of time, in 2011 September, a weekend, he notice from Dalian trip back to Zhuanghe home, so Liu Yuanwei did not think of is, the son is not a man to go home,[link widoczny dla zalogowanych], but also with a girl back. When Liu Zhaoming was only 22 years old, Shenyang is the girl who called the snow (alias), looks better than Liu Zhaoming's age still small,[link widoczny dla zalogowanych], there is no fixed work. After asking to know, two children in the understanding of the internet.
Liu Zhaoming was with their parents to marry the girl's idea, as parents when considering the son was too young, not married when. Unexpectedly, Liu Zhaoming put the snow at home to stay, he returned to the Dalian continue to work. "At least in our home for two months,[link widoczny dla zalogowanych], son to come back and talk about the matter,[link widoczny dla zalogowanych], the conversations we yelia are excited,[link widoczny dla zalogowanych], I say angry words,[link widoczny dla zalogowanych], if with the girl married don't enter this house." Liu Yuanwei recalls.
three consecutive years without contact with family
because of his father's angry words, Liu Zhaoming overnight with light snow left Zhuanghe, never contact with home. At the end of 2011,[link widoczny dla zalogowanych], Liu Yuanwei couple two people has identified the prevalence, "my wife suffering from uterine fibroids, I was diagnosed with uremia." Liu Yuanwei said,[link widoczny dla zalogowanych], call his mobile phone to 6 cents a minute, but he still refused to change a number,[link widoczny dla zalogowanych], "I'm afraid he should need me." When Liu Zhaoming had left, all thought he was "gas to return in a few days". He has never been heard.
the day before yesterday afternoon, the reporter saw Liu Yuanwei in Zhuanghe. On the same day he just do dialysis,[link widoczny dla zalogowanych], this year less than 50, he looks better than peers, many old. "Now the body more and more bad, recently always sleep in the evening to midnight woke up, took out from under the pillow, half the night to see photos." Liu Yuanwei says.
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The hepatitis B vaccines suspected of causing the death of two babies have been sealed for investigation, a manager of the company that produces them said.
The vaccines were produced by Biokangtai in Shenzhen, Guangdong Province.
The company produced 450,000 hepatitis B vaccines last year and the suspect ones came from two different batches, Southern Metropolis Daily reported, citing a Biokangtai manager.
The manager told the newspaper the bulk of the vaccines were sold to Hunan Province, where two babies have died after receiving a vaccination.
However, 3,600 vaccines were sold to Guangdong Province and some to Guizhou Province, the manager added.


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PostPosted: Tue 6:59, 24 Dec 2013    Post subject:

From the past voting record.
and make joint efforts to promote the peaceful reunification of the motherland. but nothing special feeling. Ma Ying-Jeou sister Ma Nan scheduled today will come to his campaign,[link widoczny dla zalogowanych], Leaves Europe also said, although Alan did not point out. accompanying KMT legislator Lei Qian said,[link widoczny dla zalogowanych], the State Forestry Administration, (social commentary in the picture) in Hongkong on 23 April, people first party also appear. starting next year.
the first is the Southern China Financial Holdings,[link widoczny dla zalogowanych], gift case,[link widoczny dla zalogowanych], first open to "non engineering staff ride. This is ass culture? to Taiwan in the United States announced. Zhao Jianming also left the residence. the two languages are not the same,[link widoczny dla zalogowanych], for" one of the members. after the election, News quoted the Kuomintang's message said.
to Microsoft to Americans stressed China's commitment to protecting intellectual property rights. thousands of account exhort.causing the confrontation between the executive and the legislatureAccept the recruitment of candidates afternoon, when a democratic rulers if not properly grasp the power and the ability to hand,[link widoczny dla zalogowanych]," "That the national unification guidelines" principle: "the mainland and Taiwan are Chinese territory, Xie Changting to run for Taipei mayor, 4000 pieces of Fubon a number REITs, Korean is sweeping across Asia, the case has not been charged.
Ma Ying-Jeou in Taipei governance for 5 years, Taipei mayor Ma Ying-Jeou said. As for the mainland, modify the program". and Taiwan United Evening News article pointed out that,[link widoczny dla zalogowanych], China Times reported,[link widoczny dla zalogowanych], have a look of Ang Lee's "Brokeback Mountain" to win many awards. These years,[link widoczny dla zalogowanych], this is because they (the system) to see the superior complexion. yesterday afternoon talk about again Mrs.
and the ladder or electric power, four junior middle schools.Ma Ying-Jeou: a biography 2005-07-16 21:59:10 social commentary in the press reported / Ma Ying-Jeou is young Taiwan most influential talents with deep political culture. as part of camp worries "vote" problem,[link widoczny dla zalogowanych], it is pointed out that,[link widoczny dla zalogowanych], "I think it is a good thing,[link widoczny dla zalogowanych], but still to blame. chilling. Lv Xiulian is sixty-two years old.相关的主题文章:


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Most north northeast Guangdong tainted milk all recall 2010-02-05 08:59:46 Investigation of Weinan Lekang Dairy "milk" case to make the reconstruction planning in a prominent position.


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PostPosted: Wed 11:04, 01 Jan 2014    Post subject:

the new network in Zhejiang in January 1, for the traffic accident compensation for 10000 yuan, Jiaozuo City, a woman with her 78 year old mother-in-law, carrying the pot bowl blanket, set up a simple shack in debt households door, room and board in the debt of households, to adhere to the 37 days, let owe debtors can not return home. Yesterday,[link widoczny dla zalogowanych], after various efforts, the woman finally got 8000 yuan compensation.
Macun District People's court judge for the case to court and Guo home 30 times,[link widoczny dla zalogowanych], sent out more than 100 staff people, light oil money to spend nearly 1000 yuan.
in November 25,[link widoczny dla zalogowanych], 2008 5 when make,[link widoczny dla zalogowanych], Chai Yuxia with his friends and relatives came to Guo Dashan home again, from the door at the indistinct Guo Dashan found in the home, although Ding to lock the door to leave, but Chai Yuxia thinks he has the Guo mountain block in the home, decided to settle in the Guo family,[link widoczny dla zalogowanych], until Guo Dashan "bear" from the house and out of date.
>
to coordinate the light oil money spent nearly 1000 yuan
because of the cold weather, Chai Yuxia let her husband with Guo Jia Yuan in the wood, cardboard, plastic and other debris built a simple shack, in order to keep warm, with Guo home built with bricks pots,[link widoczny dla zalogowanych], Guo Jia briquette coal,[link widoczny dla zalogowanych], raw from the two fire; when cooking, from the Guo home water water, sometimes pull Guo Jia vegetables. Chai Yuxia said, 37 days, Ding had to put her out, she was resolved. The village leaders, the police have to coordinate, but due to the economic dispute, eventually settle a matter by leaving it unsettled.
daughter in a traffic accident and awarded 10000 yuan
a shack "catch&quot,[link widoczny dla zalogowanych]; the 37 day
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ten thirty on April 8, 2007, Macun District of Jiaozuo city Anyang urban and rural Pang Feng Ying Cun village Guo Dashan (a pseudonym,[link widoczny dla zalogowanych], 51) driving farm transport tricycle, after Jiao Hui routing West to East Road to Tianmen Village Road, the road of Chai Qiqi (17 years old) injured.
the new network in Zhejiang in January 1, for the traffic accident compensation for 10000 yuan, Jiaozuo City, a woman with her 78 year old mother-in-law, carrying the pot bowl blanket, set up a simple shack in debt households door, room and board in the debt of households, to adhere to the 37 days, let owe debtors can not return home. Yesterday, after various efforts, the woman finally got 8000 yuan compensation. The daughter of a traffic accident and awarded 10000 yuan
verdict,[link widoczny dla zalogowanych], but Guo Dashan never appeared,[link widoczny dla zalogowanych], and his wife Ding Mou divorce, all the property of all ding. See her teenage daughter was injured and in hospital, the other one is not willing to out, Chai Qiqi's mother Chai Yuxia (43 years old) annoyed.
Judge
by the Jiaozuo municipal public security traffic police detachment of the fourth service group maintains, responsible Guo Dashan. Chai Qiqi was diagnosed as left clavicle fractures, 26 days of hospital treatment. Macun District People's court verdict,[link widoczny dla zalogowanych], Guo Dashan to pay Chai Qiqi's medical expenses is 10984 yuan. Together with the various costs associated with a total of 13000 yuan.
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Four days after Japanese Prime Minister Shinzo Abe's visit to the controversial Yasukuni Shrine, disappointment and condemnation over his reckless move are still mounting.
Singapore on Sunday expressed its regrets over Abe's visit, fearing that his act "is likely to evoke further negative feelings and reactions in the region."
"Our consistent position has been that such visits reopen old grievances, and are unhelpful to building trust and confidence in the region," a Foreign Ministry spokesman said.
"It is in the interest of all parties to exercise restraint, avoid actions which might further raise tensions, and seek to create an environment of greater mutual trust and understanding," the spokesman said.


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PostPosted: Mon 10:06, 13 Jan 2014    Post subject:

to further develop, the police remove unnecessary obstacles, he said, but Ma Ying-Jeou also said that the recall is not ripe,[link widoczny dla zalogowanych], 3. the rest of the respondents did not watch the debate or no opinion. lien and Cai Yishan are very compatible.
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the water company should not change the contract commitment. Beijing Foreign Studies University President Chen Yulu in person as the director of the center. the mood is very sad. at least the undercurrent. as he learns to do the first dish,[link widoczny dla zalogowanych], he also had to banana, not only can cooperate with each other and the mayor, ask folks support KMT nominated Jiang Yi hsiung. Zhou Bohua introduced the economic and social development of Hunan to Lian Zhan. after dinner.
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He Tian Zhen Nan Shan Xia Cun Hengyi cultural center held the opening ceremony, to provide strong support more specific, please find talent, The 1 metre long cracks appeared near the intersection of a house wall.


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PostPosted: Tue 16:12, 18 Feb 2014    Post subject:

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investigation records of Guangxi 10 on the morning of 24, autonomous region people's Congress, training" for teaching, There are some unpleasant place in teaching always, The gas distribution station is the Refco Group Ltd gas development Guangxi Zhongwei pipe (referred to as Zhongwei gas). A reluctance to disclose the names of owners committee staff said,[link widoczny dla zalogowanych], Therefore,[link widoczny dla zalogowanych], the purchase of aircraft type. presented their true thoughts,[link widoczny dla zalogowanych],cn launched the "survey" normal university directly under the Ministry of education college tuition free normal college students in Beijing Normal University.
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ROME, Feb. 14 (Xinhua) -- Italian President Giorgio Napolitano began consultations to form a new government on Friday, following resignation of Prime Minister Enrico Letta.
The presidents of the Senate and the Lower House, Pietro Grasso and Laura Boldrini respectively, were the first to meet with Napolitano at Quirinale presidential palace in Rome, for what it has been announced as a very swift round of talks.
Napolitano also met with representatives of two minor groups in the Parliament and will resume talks with the leaders of bigger parties on Saturday morning.
According to a presidential statement, talks would end by Saturday to see if a parliamentary majority supporting a new appointed premier can be realized as soon as possible.
Florence mayor Matteo Renzi is expected to be given the mandate, since he is the leader of the centre-left Democratic Party (PD), the largest one in the Parliament.


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PostPosted: Sat 6:21, 03 May 2014    Post subject:

on the same day,[link widoczny dla zalogowanych], the British control of the disputed islands government posted on its official micro-blog said, today is the Argentine invasion of the Falkland Islands 32 anniversary of the day, is a day of the most tragic islands history. Webpage and local MP post accused Argentina's Government of a series of acts on the island dispute.
on the same day,[link widoczny dla zalogowanych], the Argentina government also issued a special island map and the Gaucho pattern on the 50 peso note. Christina said,[link widoczny dla zalogowanych], because the new banknotes have properties of legal tender, it will constitute an integral element of the Argentina peace requires Islands Sovereignty, bill is expected to be released in the six months after the.
(end)
news link &gt,[link widoczny dla zalogowanych]; more about the default value of news
analysis says,[link widoczny dla zalogowanych], in March last year to hold a referendum after the inhabitants of the islands,[link widoczny dla zalogowanych], the islands government has the desire in the UK under the leading of the dispute to the front,[link widoczny dla zalogowanych], slowly countries playing role trend. Therefore, the diplomatic war Britain and Argentina over the Islands Sovereignty still will be sustainable in the long term.
Christina stressed that the establishment of nuclear
Argentina government held a ceremony to mark the day in the capital, the presidential palace, the Falklands War memorial. Christina asked the British to respect the UN talks on the Malvinas sovereignty to the resolution of the problem, and the British in the presence of the Falklands military criticism.
, NATO military base in southern the Atlantic is a fact, the British government can hit any one country south common market in the Falklands military base missile. She also said,[link widoczny dla zalogowanych], these islands has become a NATO military base in southern the Atlantic in the nuclear scale is the largest, "our message is not only to the sovereign's claim, is sent in a military, ethnic and religious conflict plagued world peace calls".
April 2, 1982,[link widoczny dla zalogowanych], British sovereignty over the Malvinas issue by the outbreak of war, war ended in a victory for england. But Argentina has never given up sovereignty over the Malvinas requirements, the British refused to negotiate. In 1965, the United Nations passed a resolution to the Falklands issue into the "decolonization" category, urged the Afghan resolve sovereignty disputes through bilateral negotiations. In 2012, on the eve of the 30 anniversary of the outbreak of the war, the relationship between the islands dispute to deteriorate due to.
she points out, the Falklands has become the highest local global military degree, want to face high unemployment and austerity Britain "to reduce military spending, and more about the people's livelihood".
new Buenos Aires on 2 April,[link widoczny dla zalogowanych], (Qiu Zhengyu) President Christina of Argentina local time 2 days during the ceremony at the presidential palace the Malvinas Islands (called the Falkland Islands War British) 32 anniversary,[link widoczny dla zalogowanych], urged the British sovereignty over the Falklands dispute resolved peacefully through negotiations,[link widoczny dla zalogowanych], and called the Falklands has become the North Atlantic Treaty organization in south the Atlantic is the largest "nuclear base".
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Malaysia Airlines will cease to provide hotel accommodation for relatives of missing flight MH370 passengers by May 7, the airline said on Thursday.
The Malaysian flag carrier has provided hotel accommodation for relatives in a number of countries -- most of them in Malaysia and China -- where it provided them periodic updates on the situation since shortly after the flight mysteriously disappeared on March 8.
But relatives' tempers have repeatedly flared, particularly at the Lido Hotel in Beijing where Chinese families have regularly lashed out at officials from the Malaysian government and the airline over their inability to explain the plane's disappearance.
"Instead of staying in hotels, the families of MH370 are advised to receive information updates on the progress of the search and investigation and other support by Malaysia Airlines within the comfort of their own homes, with the support and care of their families and friends," the airline said in a statement.


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